# Current Challenges for Authors & Content Creators

* Content Creators need a simple means to mint and market their NFTs and leverage blockchain technologies
* Content Creators need a transparent means to keep track of royalties and subsequent sales of their NFTs, earning them royalties on each transaction of their NFTs.
* Content Creators give away up to 70% of the retail price to distributors and online marketplaces, and don't even receive the customer information in those transactions
* Fans of their favorite creators are not empowered and rewarded for supporting their favorite content